The Best Tools for Automating and Scaling Amazon PPC Campaigns

After managing Amazon PPC for over 100+ clients across nearly every category imaginable, one thing is clear: you need the right tools to scale profitably and save your sanity. I’ve spent countless hours inside campaign managers, A/B testing strategies, and reviewing bulk sheets. The tools below aren’t just impressive on paper. They’re tools I’ve used personally and trust to deliver real results.

Each platform listed here has helped me and my clients improve performance while saving valuable time, time we can now use to actually strategize, test, and grow. Here are the advertising softwares that I recommend for 2025:

1. Perpetua

Key Features:

• AI-driven keyword bid optimization
• Set your budget and ACOS targets, and Perpetua will automatically optimize to meet your goals while staying within budget.





• Hands-on or hands-off: Whether you want full automation or prefer to fine-tune bids and keywords, Perpetua supports both.
  

  
  

• Automated campaign creation for Sponsored Products, Brands, and Display
• Real-time performance dashboard with customizable KPIs
• Automatic segmentation of campaigns into branded, unbranded, and conquest keyword groups

Who Perpetua is best for: Perpetua is ideal for sellers who want hands-off automation with clear performance tracking. Its AI adjusts bids and budgets based on your ACOS goals, helping you scale without micromanaging. Perpetua is also great for those of us who still want to have the ability to make manual adjustments when desired, but still have Perpetua do the heavy lifting majority of the time.

Unique Edge: One of my favorite things about Perpetua is its built-in structure that separates keywords into branded, unbranded, and conquest campaigns. This isn’t just a tidy setup. It’s one of the smartest ways to allocate your ad dollars effectively. You get to clearly see where your spend is going and control it accordingly.

Perpetua helps you control branded spend, while allowing you to aggressively go after new-to-brand customers in unbranded and conquest campaigns. Even better, it auto-negative matches branded and competitor terms in your unbranded campaigns, which keeps your targeting clean and focused (you provide the list of brand/competitor phrases). This setup has consistently helped my clients grow their organic keyword rankings and acquire fresh customers more efficiently.

Time-Saving Power: Perpetua reduces campaign setup time from hours to minutes. The software automatically adjusts bids daily. It mines high converting search terms from broad, phrase, and auto campaigns/ad groups and adds them to exact match ad groups so you can win on the terms that really drive sales. Perpetua optimizes your bids and targets automatically based on your set ACOS goals that you set up in their dashboard

2. Jungle Scout Cobalt (formerly Downstream)

Side Note: Jungle Scout has seamlessly integrated Downstream’s features into their Cobalt product which has a multitude of other benefits. For the purpose of this article I will cover my favorite advertising features.

Key Features:

• Advanced dayparting to optimize ad delivery by time of day
• Allows you to build your own custom automated optimization systems
• Multi-account dashboard and robust analytics

Automate Your Strategy with Custom Rulebooks

For sellers who want more precise control over their PPC strategy, Cobalt’s Rulebooks feature delivers powerful, rules-based automation. It lets you set up repeatable, scheduled optimizations that follow the exact logic you define.

With Rulebooks, you can:

• Create custom rules: Adjust bids or pause keywords based on specific performance conditions like ACOS, CTR, or conversion rate over a defined time window.
• Target with precision: Apply rules across entire campaigns, brands, or marketplaces or narrow it down to specific keywords.
• Set priorities: Drag and drop your rules to determine which ones take precedence when multiple conditions are met.
• Stay flexible: Unlike standard ROI automation, Rulebooks let you prioritize other goals like market share or visibility, making them ideal for newer campaigns or aggressive growth strategies.

If you’ve ever wished for full control over how your bids are managed, and when, Rulebooks give you exactly that. It’s like building your own PPC logic system that runs on autopilot.

Who Cobalt is best for: Cobalt is best for sellers who want to build their own custom automation system rather than rely on prebuilt AI settings. It gives you all the tools to essentially create your own optimization system, fully customizable and built around your strategy. While it takes a bit more upfront setup, it’s ideal for those who want full control over their bidding logic and campaign behavior. Cobalt is also a great fit for advertisers who want to take advantage of powerful dayparting features.

Time-Saving Power: With rule-based bidding and automation, I’ve been able to reduce the time spent on repetitive tasks and focus more on strategic activities like scaling high-performing campaigns, testing new keywords, and refining creative. This level of control and efficiency is especially valuable for managing multiple accounts or large catalogs.

3. Helium 10 Adtomic

Key Features:

• AI-powered keyword bidding engine
• Campaign builder with keyword suggestions from Helium 10 tools
• Integrated with keyword tools like Cerebro and Magnet

Benefits of Using Helium 10 Adtomic

• Seamless integration with Helium 10 tools: Adtomic connects directly with Magnet and Cerebro, making it easy to turn keyword research into campaign strategy without manual exports.
• Smart campaign creation: Quickly launch campaigns using keyword suggestions, match types, and structured templates ideal for both new and existing ASINs.
• AI-driven bid automation: Adtomic adjusts bids based on your ACOS targets to help you reduce wasted spend while maintaining performance.
• Custom rules and targeting controls: Fine-tune bids, manage match types, and adjust by placement with flexible rules tailored to your strategy.
• Simple, visual dashboard: Track ACOS, spend, conversions, and keyword performance all in one clean interface that’s easy to navigate.
• Time savings and scalability: Automate repetitive tasks and optimize faster, freeing you up to focus on strategy and growth.

Why use Adtomic? If you’re already using Helium 10 for research and listing optimization, Adtomic is a natural next step. It brings your PPC workflow under one roof, letting you act on insights faster and scale more confidently all without sacrificing control.

Who Adtomic is best for: Adtomic is a great fit if you’re already using Helium 10 for product research or listing optimization (Which is highly recommended regardless whether you choose to use Adtomic)

Time-Saving Power: The integration with Magnet and Cerebro means fewer spreadsheets and more actionable insights in one place. It streamlines campaign creation directly from your keyword research, which saves a ton of prep time.

4. ChatGPT

Key Features:

• Create ad copy, keyword lists, and campaign structures fast
• Generate scripts or rule ideas for use in other PPC platforms
• Analyze search term reports for trends and keyword expansion

Benefits: I’ve used ChatGPT as a brainstorming and efficiency tool in ways that completely surprised me. From generating fresh ad copy ideas to analyzing large chunks of search term data, it’s like having an assistant that works 24/7 – and doesn’t complain.

Example Use Case: Drop in a messy bulk search term report and ask for a summary of converting versus non-converting terms. Or have it write 5 variations of a Sponsored Brands headline that match your tone of voice.

Time-Saving Power: Whether you’re managing five SKUs or fifty, ChatGPT can save you hours every week. It’s not a PPC tool in the traditional sense – but it’s one I now can’t imagine working without.

Other Platforms You Might Hear About

Tools like Pacvue, Teikametrics, and Quartile are also major players in the Amazon PPC space. I’ve personally tested all three, and while they do offer robust automation features, I consistently saw better performance, usability, and results using the tools recommended in this article. The software options above deliver more value with less complexity and better ROI.

Final Thoughts: The Best Amazon PPC Tool is the One That Saves You Time

I’ve managed Amazon ads for over a hundred brands, and the common thread between those that scale successfully isn’t just great products or massive budgets. It’s using the right tools, in the right way, at the right time. If you’re still managing PPC 100% manually, you’re likely missing opportunities, wasting spend, and burning valuable hours.

These tools have helped me grow client brands faster and with fewer headaches. Try one. Test it. Get comfortable with it. Then scale.

Pro Tip 1: Start with one tool, get familiar with its automation features, and scale from there. Layer in ChatGPT for analysis and strategy support to maximize your efficiency.

Pro Tip 2: Try a hybrid approach. For majority of my clients I utilize a combination of automated campaigns and manual campaigns.